We Are Live is a collaborative of touring experts spanning finance, production, and logistics — assembled to manage large-scale domestic and international touring at the highest level. One unified team. Both sides of the stage. Every market.
We Are Live was built around a simple truth: the biggest tours in the world require expertise that no single discipline can provide. Finance, production, and logistics are three different languages — and when they aren't spoken fluently under one roof, the gaps between them become your client's problem.
Spearheaded by Veikko Fuhrmann, our collective brings together seasoned specialists in each discipline — people who have operated at the highest levels of touring — coordinated under unified leadership with a shared standard of financial accountability.
"Production and logistics speak different languages. We Are Live translates both — and holds every department accountable to the same budget."
25+ years spearheading large-scale domestic and international touring across Latin, pop, and arena markets. Fluent across finance, production, and logistics — with a career that spans flagship relationships from Ricky Martin to Halsey. Based between Miami and Los Angeles. Operating globally.
We Are Live isn't looking to replace what's working in your operation. We're offering to close the gaps that are almost certainly costing your clients — and your peace of mind — more than you realize.
A 30-minute conversation with Veikko. No decks, no formality. A direct discussion about what your current setup is missing.